A list of those entities who are not bound to adhere to the policy

Who is not required to adhere to the brand graphics policy?

There are several UofL-related entities that are not required to adhere in full to the specifications within this document. Each of these have been granted conditional exemption by the Office of Communications & Marketing (OCM) in some part–be that logo, color scheme, typeface, or other aspects of the brand guidelines. These entities are:

  • University of Louisville Foundation
  • UofL Athletics
  • Charting Our Course Comprehensive Capital Campaign
  • Recognized Student Organizations (RSO)
  • The McConnell Center
  • UofL Magazine


The president of the University of Louisville has endorsed this brand graphics policy. The president has designated the Office of Communications & Marketing (OCM) to review requests for any exceptions or special permissions related to these regulations.

To request an exception, contact OCM by phone at 502-852-6171 or by email at branding@louisville.edu.

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392