Graphic Elements

Various aesthetic devices within the UofL brand to communicate consistency and professionalism

Red Stripe

Drawing attention to a headline, adding visual weight to a design, calling out information

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Photography

Tone, attitude and color range specifications for photographic images

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Vignettes

Vignettes or subtle radial gradients are used when there is a need to draw the audience's eye inward to contain its focus on something in particular.

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Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392