Graphic Elements

Various aesthetic devices within the UofL brand to communicate consistency and professionalism

Red Stripe

Drawing attention to a headline, adding visual weight to a design, calling out information

Red Stripe - Read More…


Tone, attitude and color range specifications for photographic images

Photography - Read More…


Vignettes or subtle radial gradients are used when there is a need to draw the audience's eye inward to contain its focus on something in particular.

Vignettes - Read More…

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392