Primary Color Palette

Primary colors are those most closely linked to UofL from a brand-recognition standpoint.

Color chips are presented in Pantone®, CMYK, RGB and hexadecimal values (web). These are all the primary colors for use with relevant UofL applications.

Notes

  • UofL Yellow is to be used only in the Cardinal icon for full color usage. Regardless of color, it is important that all marks and text are legible.
  • Primary colors (UofL Red) are not allowed to be tinted or shaded. Full color values must be used at all times for these primary colors.
  • When printing offset, certain small elements in a design (e.g. UofL logos) will be difficult to reproduce using the Rich Black value above. It is recommended that Rich Black values in these cases be changed to standard black as part of a prepress workflow.

UofL RED

Pantone:PMS 1797

CMYK:0 / 100 / 99 / 4

RGB:227 / 27 / 35

Web:AD0000

BLACK

Pantone:BLACK

CMYK:40 / 30 / 30 / 100

RGB:0 / 0 / 0

Web:000000

UofL YELLOW

Pantone:PMS 130

CMYK:0 / 30 / 100 / 0

RGB:253 / 185 / 19

Web:FDB913

UofL GRAY

Pantone:20% BLACK

CMYK:0 / 0 / 0 / 20

RGB:209 / 211 / 212

Web:CCCCCC

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

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