Brand

University brand standards for the College of Arts and Sciences 2012: guidelines and requirements for use of A&S logo and letterhead, stationery, brochures and materials. Includes templates and links to resources from OCM and Print Services.

University Branding and A&S Standards 2012

As part of the university's 2012 brand "refresh" and updated brand standards, the College of Arts and Sciences has compiled this page as a central resource for departments and A&S Centers and Institutes.

A&S Secondary logo and alternate logo

In keeping with university brand standards, The Office of Communication and Marketing has provided A&S and all Board-approved Centers and Institutes with new "secondary logos" and "secondary alternate logos" as seen below. A&S is no longer permitted to use the A&S graphic icon in connection with the university logo. The icon may be used on materials as a graphic element separate from the official logo. For example, a college flyer or brochure may include the A&S icon, so long as it is not tied to the official A&S logos as indicated below.

  • A&S Secondary Logo
  • A&S Secondary Alternate Logo
  • A&S Icon - allowed to be used on materials, but not part of the A&S logo
  • Logos NOT permitted for use on any materials

The ampersand is now incorporated into the A&S logo, but in all written text and body copy, the word "and" should be used rather than an ampersand.

A&S Letterhead and Stationery Requirements

A&S Departments, Centers, and Institutes

Per university brand standards, individual departments are not permitted to use a logo with the department name. Instead, departments must use the A&S logo on stationery and materials.

As a brand standard within the College of Arts and Sciences, Dean Hudson requires that all future letterhead and stationery for all A&S departments and Centers and Institutes must include "College of Arts and Sciences" in the design layout.  This requirement is one tool to help make the connection between the College and our departments and centers.

Departments, Centers and Institutes will have several options for incorporating "College of Arts and Sciences" on letterhead, and samples of these options will be posted here when available.

If you have an immediate need to reorder stationery before the options are posted here, please contact Brian Heckel or Anne Domeck (a.domeck@louisville.edu, 852-2235) to discuss available options.

 Resources