UofL's College of Arts and Sciences
What is Advancement?
Advancement is a strategic, integrated method of managing relationships to increase understanding and support among our key constituents, including alumni and friends, government policy makers, the media, members of the community and philanthropic entities of all types.
The primary core disciplines of educational advancement are alumni relations, communications, marketing and fundraising. (Definition from case.org)
Why this Site?
This site is intended to be one-stop shopping for all your advancement needs. Review the information below; if you don't find what you need, email us at email@example.com and we we will get back to you with answers.
Who does Advancement?
Advancement-related job functions are found at the departmental level, at the unit level (in the A&S Dean's Office), and/or centrally (the Offices of Advancement and Communications and Marketing and the Alumni Association). Here is a list of some of the more relevant contacts at the 3 levels:
A&S Dean's Office - firstname.lastname@example.org
- Lindsey Brown Ronay, Director of Communication & Special Projects
- Tracy Heightchew, Events Coordinator
- Jason Seitz, Website Coordinator
- Melissa Moody, Public Relations Coordinator (50% FTE)
- Laura Brock, Associate Director of Annual Fund and Alumni Giving (Alumni Association)
- Patricia White, Director of Development (Humanities and Social Sciences)
- Kathy Sides, Director of Development (Natural Sciences and Social Sciences)
- Taylor Davis, Development Associate (for assistance with annual fund)
- Dillon Miles, Development Associate (for assistance with annual fund)
Communications/Marketing - 502.852.6171
- Judy Hughes, External Communications,
- Erica Walsh, External Communications (Fine Arts and Performing Arts)
- Jeff Rushton, Digital Media
- Brandy Warren, University Calendar
- Brian Faust, Branding and Design
- YOU! Please us know who you are and what advancement-related job functions you perform by filling out this web survey.
How to Advance?
* Questions that will help you determine your audience. Note: just because it is “open to the public” does not mean it is a public‐friendly event.
Is my event really a public event?
- What are my time constraints? Is this a daytime or evening event? Weekday or week‐end?
- Does the subject matter have a wide audience appeal? Or is discipline‐specific and intended for a narrow network of people?
- Is the subject topical? Does it relate to events or themes in the news?
If you determine the event is really geared toward an internal or more academic audience, you will want to consider different avenues for spreading the word.
- What on campus offices, programs and departments might be interested?
- Are there community organizations that might be interested?
- Do the faculty who are involved have networks you can utilize?
Quick Links and Tips for A&S Advancement
Use the links below to promote your efforts an share your successes:
- Promote an event by entering it into UofL and A&S event calendars via Localist
Video demo of how to enter an event in Localist
For more assistance, contact Brandy Warren by email or at 502.852.8025
- Set up your event for online event management at attend.com
(Request a user profile and login info)
- Get mailing addresses for a postal mailing
- Get help with fundraising or donor relations - contact A&S development directors Patricia White (Social Sciences/Humanities) or Kathy Sides (Natural Sciences/Humanites)
- Further your Facebook reach by joining and sharing news with UofL Social Media Facebook group: facebook.com/groups/UofLsocial
- Get graphic design assistance (Help will be provided as our resources permit)
- Share with an internal audience
Other UofL Advancement-Related Resources
- , templates, color palettes, and branding guidelines
- Print Services - Brochures, flyers, posters, signage, etc.
- UofL Downloadable Photos (Flickr)
- Plone 4 Training
- Update alumni contact information
Questions, comments, or suggestions regarding this site? Email email@example.com